Drive Attendance

Abstract wavy blue lines pattern on a black background.

How organizers move attendance numbers — communications, programming, and the tactics that fill rooms.

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Product Updates

Event Email Templates: Built for Every Device and Every Inbox

Guidebook's event email templates are now fully responsive with better rendering across mobile, desktop, Outlook, and Gmail for every step of your event.

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Conference & Event Planning

The Complete Event Marketing Timeline and Promotion Guide

An event marketing timeline is a structured schedule that maps your promotion before, during, and after an event. Build yours with this step-by-step guide.

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Conference & Event Planning

New Attendance Verification Tools: Self-Check-In & Event-Wide Tracking

Boost event efficiency with self-check-in and event-wide tracking tools. This guidebook reveals smarter ways to verify attendance and streamline entry.

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Conference & Event Planning

6 Registration Ideas for Events That Will Boost Sign-Ups And Attendance

Boost event sign-ups and attendance with these 6 creative registration ideas. This guidebook shares proven strategies for successful event planning.

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Event Technology

A Beginner's Guide to Building an Event Marketing Website

Kickstart your event marketing with this beginner’s guidebook—step-by-step tips to build a website that attracts, engages, and converts attendees.

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Event Technology

Maximizing ROI with Event Marketing Websites

Boost your event marketing ROI with strategies from our guidebook—optimize your website to attract, engage, and convert more attendees.

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Event Technology

How to Choose the Right Event Marketing Website for Your Needs

Choose the perfect event marketing website with this guidebook—compare features, pricing, and tools to match your goals and boost your event’s success.

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Event Technology

Updated Promotional Resources to Drive Your App Adoption

Boost your app adoption with our updated promotional resources guidebook—packed with proven strategies to engage users and maximize downloads.

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Conference & Event Planning

How to Create a Successful Event Marketing and Promotion Plan

Boost your event’s impact with a proven marketing and promotion plan. This guidebook shares actionable steps to attract, engage, and convert attendees.

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Product Updates

Introducing Session Verification: Simplified Attendance Tracking

Session Verification streamlines attendance tracking, ensuring accurate records and effortless management. Explore the Guidebook for seamless solutions.

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Higher Education

Columbia University increases orientation attendance with an app

Columbia University boosts orientation attendance by streamlining schedules and engagement through a dedicated app—see how their Guidebook approach works.

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Conference & Event Planning

Soup-to-Nuts Event Marketing Tips

Master every stage of event marketing with this guidebook—packed with actionable tips to boost attendance, engagement, and event success.

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Conference & Event Planning

How Should I be Advertising My Event?

Unlock proven strategies to boost your event’s attendance with this actionable guidebook on effective event advertising across multiple channels.

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Conference & Event Planning

Fellowship of the Event Marketing Ring

Unlock event marketing success with the Fellowship of the Event Marketing Ring Guidebook—strategies, tips, and insights for standout campaigns.

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Conference & Event Planning

Your Event Marketing Plan, by Katniss Everdeen

Boost event success with Katniss Everdeen’s Event Marketing Plan Guidebook—actionable strategies to engage audiences and maximize your impact.

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Conference & Event Planning

[Infographic] Event Marketing Timeline

Plan your next event with confidence—this infographic guidebook breaks down every key marketing step, from pre-launch to post-event follow-up.

Learn how to run
stress-free events.

Our free resources will help you level up your planning.

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