Campus apps by department
Admissions, orientation, student life, and more — one campus app that works across departments.
Campus apps by department
Admissions, orientation, student life, and more — one campus app that works across departments.
Build unlimited event apps on one license
One partnership for unlimited campus events — orientation, tours, student life, and everything in between.
Build unlimited event apps on one license
One partnership for unlimited campus events — orientation, tours, student life, and everything in between.
Compare event app platforms
See how Guidebook stacks up against other event app and registration platforms.
Compare event app platforms
See how Guidebook stacks up against other event app and registration platforms.
Event apps for nonprofit and community programs
Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.
Event apps for nonprofit and community programs
Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.
Campus integrations and an open API
Connect Guidebook with the campus systems, APIs, and tools your team already uses.
Campus integrations and an open API
Connect Guidebook with the campus systems, APIs, and tools your team already uses.
Event apps for corporate and enterprise teams
Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.
Event apps for corporate and enterprise teams
Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.
Create a branded event app with no coding
Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.
Create a branded event app with no coding
Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.
Launch a branded, white-label event app
A white-label event app with your branding, your content, and your attendee experience — no coding required.
Launch a branded, white-label event app
A white-label event app with your branding, your content, and your attendee experience — no coding required.
Everything in the Guidebook platform
Explore the features event teams use to engage attendees before, during, and after the event.
Everything in the Guidebook platform
Explore the features event teams use to engage attendees before, during, and after the event.
One app for in-person and virtual attendees
The same schedule, networking, and updates whether people are in the room or joining remotely.
One app for in-person and virtual attendees
The same schedule, networking, and updates whether people are in the room or joining remotely.
Event apps built for associations
Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.
Event apps built for associations
Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.
A branded event website that matches the app
Promote the event, collect interest, and keep branding consistent from the first click to check-in.
A branded event website that matches the app
Promote the event, collect interest, and keep branding consistent from the first click to check-in.
Plan, run, and measure events on one platform
App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.
Plan, run, and measure events on one platform
App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.
Keep members engaged between events
One branded app for the conference and everything that happens the other 51 weeks of the year.
Keep members engaged between events
One branded app for the conference and everything that happens the other 51 weeks of the year.
The conference app attendees actually use
Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.
The conference app attendees actually use
Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.
Registration that feeds your app and badges
Collect registrations, payments, and attendee data in the same platform as your event app.
Registration that feeds your app and badges
Collect registrations, payments, and attendee data in the same platform as your event app.
Design and print event badges in one place
Custom badges, QR check-in, and on-site printing — without a separate badge vendor.
Design and print event badges in one place
Custom badges, QR check-in, and on-site printing — without a separate badge vendor.
A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.
A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.
Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.
Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.
Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.
Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.
Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.
Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.
Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.
Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.
Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.
Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.
Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.
Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.
Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.
Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.
Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.
Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.
Get a custom Sponsorship Package Template
Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.
Get a custom Sponsorship Package Template
Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.
Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
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Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.
Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.
Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.
Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.
Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
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Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.
Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.
How Should I be Advertising My Event?
How Should I be Advertising My Event?
1. Cast a wide net
Some people love getting direct mail, and some attendees are only going to sign up if you give them a personal call. Limited on time and resources? It's best to know your audience as well as you can, then devise a plan that hits a few diverse methods in an order that makes sense. Click here to see an infographic of the many ways an attendee might be convinced to register for your event.
Visualize the timeline you're using to advertise your event. Here's a way to maximize your efforts:- Get as many people to register as possible early on with a lower effort approach, like email blasts and mailers.
- Tackle the dwindling list of yet-to-register in a more high-touch manner, like personal calls and social outreach.
- Learn more with this step-by-step event marketing plan. We walk you through a 6-month program to advertise your event (but don't worry, you can get started later than that.)
2. Stick to channels that get results
If you're thinking about ways to advertise your event, ask yourself these questions for each activity:- Is there a clear conversion path? Is it easy for someone to sign up? (It's a real bum-out to spend time and money on advertising your event, only to send your potential attendees to a page where they will abandon the process.)
- How do you stand out? What's the hook? Why should someone open your email and come to your conference when they're being bombarded by messages?
- Does the channel have the ability to amplify on its own? Social media and referral programs, for example, can take on a life of their own and generate registrations without you lifting a finger.
3. Differentiate by knowing what attendees want
We've done a ton of research (including an in-depth study, as well as conversations with hundreds of planners and event-goers), and we have a pretty good idea, on the whole, of what attendees want.
- Allow people to download the mobile event app before they register. They'll see the networking features built right in–contact card sharing, scheduled time to connect, to-do lists and more.
- Offer ways to connect like-minded people before they get to the event. Let them know who is same geographic area, who has similar jobs, or who has the same interests and hobbies.
- Ask speakers and vendors to begin reaching out to your audience with free content and offers throughout the registration process.
4. Be flexible and ready to change your approach.
If something isn't working, it's time to alter your plan.
You might need to be on your toes to launch a new offer, reach out to sponsors for help, approach the press, or boost social ads. We covered a 14-step plan here: If you're struggling to advertise your event, try our last-minute emergency registration plan. Looking for more ways to plan, execute and market events? The Guidebook Blog publishes a couple times a week–real, actionable ideas from actual planners. If you subscribe now, you won't miss a post (and we do a lot of awesome giveaways, too)!
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The Mobile App Playbook for Universities
Students decide if they belong long before they set foot on campus. This playbook shows how to win them over from the first visit through graduation.
- Grow enrollment and boost recruitment
- Increase belonging and retention
- Run every event from one branded app
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