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Guidebook in Action
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Fellowship of the Event Marketing Ring

Fellowship of the Event Marketing Ring
![]() | Project Manager - GandalfThe consummate leader of the team, Gandalf has a larger plan. He possesses the wisdom to devise strategies and make driving decisions. He also knows when to take a Balrog for the team. “YOU SHALL NOT PASS!” | |
![]() | Communications - SamSamwise Gamgee is always prepared with supplies and ready to foster cooperation. He’s also the picture of loyalty and can mitigate distractions (as Gollum found out when he called him a "fat hobbit"). | |
![]() | Scheduling - PippinPippin’s not one to let time slide by - especially when it comes to Second Breakfast. His timing was impeccable when he saved Faramir from Denethor’s pyre at the Battle of the Pelennor Fields. | |
![]() | Marketing - MerryMerry is always ready to please with a song and his friendly, welcoming personality. And just like any marketer worth their weight, Merry can deliver that critical marketing blow at exactly the right time - just ask the Witch King of Angmar. | |
![]() | Creative Design - LegolasElves are known for their craftsmanship and artistic attention to detail. Legolas’ keen eyes and nimble reflexes save the Fellowship on more than one occasion. (Plus he’s awesome with a bow - which is just plain cool.) | |
![]() | Registration - GimliStalwart and reliable, no one will make it in who isn’t supposed to be there. Dwarves are known to be industrious - which you’ll need when setting up your registration processes. | |
![]() | Sponsorships - BoromirA representative of the race of men and the people of Gondor, Boromir has to be a strong negotiator. He reaches out as a relationship builder on the behalf of Denethor to save his home from the eventual wrath of Sauron. | |
![]() | Promotions - AragornQuick both mentally and physically, Aragorn can balance a lot coming at him all at once (whether it be arrows, orcs or giveaway swag). And let’s face it - a guy who can summon an Army of the Dead can do anything. | |
![]() | Venue/Show Floor - FrodoFrodo is the face of the group and chosen to bear the One Ring. His success or failure makes or breaks the whole journey! Now if only you had a magic ring to make you disappear when the venue screws up... |
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