A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.
A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.
Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.
Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.
Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.
Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.
Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.
Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.
Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.
Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.
Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.
Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.
Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.
Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.
Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.
Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.
Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.
Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.
5 Ready-to-Use Sponsorship Package Templates
Stop starting from scratch. Grab free templates that help you build professional sponsorship packages and close deals faster.
5 Ready-to-Use Sponsorship Package Templates
Stop starting from scratch. Grab free templates that help you build professional sponsorship packages and close deals faster.
Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
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Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.
Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.
Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.
Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.
Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
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Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.
Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.
[Infographic] Event Marketing Timeline
Gotta catch 'em all! Event marketing is like fishing with numerous types of tempting bait, poles all hanging off the side of your boat while you strategically dip them into the water at different times in highly calculated combinations.
That's why we created this event marketing timeline–an infographic that illustrates the types of complex and unexpected ways you'll capture registrants using many marketing channels.
You'll meet all the classic event attendees:
Go Get 'Em Gary, a total fanboy who sings your praises to all his Twitter friends and responds to early bird discounts. He came to your event last time. He'll come next time. He knows your home address.
Takin' it Serious Sam, who demands access to a really compelling agenda before he's ready to sign up. He's all business. He brings a solar device-charging backpack filled with 5-Hour Energy. He's there to LEARN.
Unbearably Busy Bev probably saw your direct mail campaign, emails, digital ads and special offers... but her assistant is in Boca Raton, her expense reports are due, and she just ate a drive-thru car taco while speeding to an offsite WHILE APPLYING LIPSTICK. She's glad for a quick call to remind her to register.
Finally, your full event marketing timeline delivers with Make-You-Work-For-It Walt, who won't register until you tell him there are only 17 tickets left, FOMO gets the best of him, and he signs up just under the wire.
It takes a village to market an event. And a lot of organization. Let's catch 'em all!
Click the Event Marketing Timeline to enlarge!
If you're looking for more information about how to design your own event marketing timeline, and how to create your event marketing mix, you're in luck. We covered it in detail in our Professional Event Planning Guide, a free 70-page eBook filled with to-dos, checklists and more. Download here for free!
Share the Event Marketing Timeline Infographic on your site!
Please include attribution to www.guidebook.com!<a href="http://guidebook/com/mobile-guides/infographic-event-marketing-timeline"><img alt="Event Marketing Timeline Infographic" src="https://cdn.prod.website-files.com/68dea673505c6b91b753ddb3/68e3cc74f49a75d81d0b8ba8_Event-Marketing-Timeline-Infographic-by-Guidebook.png" width="540" border="0" /></a>For more great event planning tools delivered to your inbox, subscribe to our blog!
Plan with Confidence, Not stress
Get the complete event planning checklist with pre-event prep, day-of setup, and post-event follow-up all in one place..
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