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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

See Campus Departments
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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

See Unlimited Events
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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

Compare Platforms
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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

See Nonprofit Solutions
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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

See Integrations
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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

See Enterprise Solutions
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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

See Event Apps
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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

See Branded Apps
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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

See Hybrid Event Apps
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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

See Association Solutions
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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

See Event Websites
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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

See Event Management
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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

See Year-Round Engagement
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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

See Conference Apps
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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

See Event Registration
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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

Learn more
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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

Learn more
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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

Learn more
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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

Learn more
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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

Learn more
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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Learn more
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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Learn more
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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Learn more
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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

See Customer Stories
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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

See Pricing for My Event Size
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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Schedule My Demo
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6 Tips for Getting the Most Out of Festival of Marketing 2019

5 min read
Posted:
September 24, 2019
Updated:
May 27, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

6 Tips for Getting the Most Out of Festival of Marketing 2019

By
Guidebook Team
September 24, 2019
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

This post originally appeared on Festival of Marketing’s Festival Blog. We’re delighted to partner with Festival of Marketing for the 6th year as the official event app provider. Since 2014, we’ve worked closely with the Festival of Marketing team to put the ever-growing event in the palms of conference-goers’ hands!  While we may be slightly biased, 2019 is looking like it will be the most exciting Festival of Marketing, yet! This year’s Festival of Marketing will bring cutting edge marketing trends, technology, and advice from industry leaders.  Similarly, the team at Guidebook is excited to bring attendees the latest in event app technology to ensure the best event experience possible.

A quick look at 2018

Festival of Marketing attendees are some of the most engaged around, we’d expect nothing less from marketers! As we ramp up for this year’s event, let’s take a look at a few fast facts from last year.  During the two-day event, attendees used the app:

17 TIMES

On average, each user accessed the app

17 times for over a minute per session

68 DAYS

Added up, that’s how much time attendees

spent in the Festival of Marketing 2018 App

100% ADOPTION

The app saw just as many downloads as there

were attendees - wow, way to utilize the app!

Guidebook’s Tips for a Successful FoM’19 Experience

To celebrate 6 years, we’re happy to share 6 of our top tips to help conference-goers get the most from the big event! 
  1. Plan your schedule ahead of the event!The event features 12 stages with multiple tracks running throughout the event. Start browsing the schedule early and bookmark your top sessions.
  2. Register for sessions. Want to go a step further and secure your spot? Sign up for sessions ahead of the event to save your seat at your top sessions.
  3. Set your Out of Office reply.Ok, we know, you’ll probably be checking your work email during the conference. Even so, set your out of office reply and immerse yourself in the event.
  4. Network and build connections.Take the unique opportunity to network and build connections with your fellow marketers! There will be plenty of opportunities for networking IRL and on the event app. Also, you don’t want to miss the Festival After Dark Networking Party.
  5. Ditch the paper and go green!Skip the paper floor map and agenda, instead, use your Festival of Marketing app to navigate through the event. Everything you need is in your hand!
  6. Connect with FoM on social media. The app is already being created, connect on social media to be the first to know when it is available! Be sure to follow @FestofMarketing and @guidebook for the latest news.

Connect with Guidebook at the Event

Guidebook team members will be onsite throughout the event, don’t be shy, stop by Pod 13 and meet the team.  Looking to book dedicated time with us? Book a meeting in advance. We’d love to chat about the next event you’re planning.

Get the Mobile App Playbook

A short guide to running the whole student journey in one app. No fluff, just what works.