Events are always changing, and the world of conferences, meetings, and large-scale events is no exception. Technology is essential to the success of events, from on-site registration to mobile apps, event engagement, networking, and more. Checking out new technologies can be a bit of a challenge, and for event organizers, there's never enough time. So, here are some important things to think about when exploring new technology for your event. And if you want to see numbers 1-5, read part 1.

6. Adaptive Mobile Solutions

Use event apps that enhance engagement and keep attendees informed and excited throughout the event. It can even allow them to participate more and get more value from your event. Check out some platforms that offer mobile app options below.

1. Guidebook: Guidebook offers a user-friendly platform for creating custom mobile event apps without any coding required. Get features such as personalized schedules, interactive maps, attendee networking, and real-time updates, making it a versatile choice for events of all sizes. Guidebook focuses on simplicity and customization, empowering event planners to create engaging experiences for their attendees.
2. Cvent: Cvent is a comprehensive event management platform that includes a robust mobile app component. It offers features such as event registration, attendee management, agenda building, session tracking, and attendee networking. Cvent's mobile app integrates seamlessly with its broader suite of event management tools, providing a unified solution for planning, promoting, and executing events.
3. Sched: Sched is a flexible event management platform that includes a mobile app for organizing schedules, sessions, speakers, and attendee interactions. It offers customizable branding options, real-time updates, and social media integration to enhance engagement. Sched's focus is on providing event organizers with easy-to-use tools for creating and managing dynamic event experiences.
4. Whova: Whova is an all-in-one event management platform that includes a feature-rich mobile app for attendees and organizers. It offers tools for event registration, agenda building, networking, sponsor engagement, and attendee feedback. Whova's mobile app is known for its user-friendly interface, extensive customization options, and robust analytics capabilities, making it a popular choice for a wide range of events.

7. Versatile and Customizable App Features

Do something different and increase the impact of your event. Look for tech solutions that are versatile and customizable, allowing event organizers to tailor the platform to their specific event needs, looks, and goals.

• Advanced Schedules
  • Allow your attendees to plan their day in advance - and take control with preset schedules, limited session capacity, and more.
• Forms and Surveys
  • Gather information from your audience before, during, and after your event. Dietary requirements? Quizzes? Feedback surveys? Easily build what you need.
• Interactive Maps
  • Answer fewer questions and give attendees more autonomy. Highlight important locations and showcase sponsors and exhibitors in your app.
• Powerful Metrics Panel
  • Understand the success of your work - see which content resonated and what your audience wants from your app, and continuously iterate.

8. Continuous Innovation with Mobile Apps

Partner with technology that is always improving, addressing challenges, and incorporating user feedback for ongoing improvement. Technology should evolve with the industry and its customers. Here are some questions that you can ask event app providers to assess if they are committed to innovation and continuous product improvement.

1. Development Approach and Roadmap:

   • How do you approach innovation and ongoing improvement in your mobile app development process?
   • Can you provide insights into your product roadmap and any upcoming features or enhancements planned for the mobile app?
   • How do you gather feedback from users, and how does this feedback influence your development priorities?

2. Track Record of Updates and Iterations:

   • Can you share examples of recent updates or iterations made to the mobile app to address user feedback or incorporate new technologies?
   • How frequently do you release updates, and what is your process for implementing user-requested features or fixing issues?
   • Have there been any instances where you've introduced innovative features or functionalities to the mobile app, and if so, can you describe them?

3. Commitment to Technology Trends and Adaptability:

   • How do you stay informed about emerging technology trends and industry best practices relevant to mobile app development?
   • Are you proactive in adopting new technologies or methodologies to enhance the mobile app's performance, security, or user experience?
   • Can you provide examples of how you've adapted your mobile app in response to changes in user behavior, market dynamics, or technological advancements?

 

9. Seamless Integration with Other Event Tech

You don't have to spend ages integrating technology with your current process. Use solutions that seamlessly integrate into existing event structures, ensuring a smooth and efficient incorporation into the event planning process. For example, when considering if a mobile app will integrate with your event registration platform, it's essential to ask the following questions:

1. Compatibility and Integration Process:

   • How does the mobile app integrate with our current event registration platform?
   • What technical requirements or specifications are needed to ensure seamless integration?
   • Is there an API (Application Programming Interface) available for connecting the mobile app with our registration platform, and if so, what functionalities does it support?

2. Data Synchronization and Security:

   • How does the integration handle data synchronization between the mobile app and the registration platform?
   • What measures are in place to ensure the security and privacy of attendee information during data transfer?
   • Can attendee data collected through the mobile app be securely stored and accessed within our existing registration platform?

3. User Experience and Features:

   • What features and functionalities does the mobile app offer to enhance the event experience for attendees?
   • How customizable is the mobile app interface, and can it be branded to match our event's branding guidelines?
   • Can attendees seamlessly transition between the mobile app and the registration platform without any disruptions or inconsistencies in user experience?

This is just one scenario to show the layers of things to consider around integration.

10. Effective Search Functions

Attendees need to find the right information with ease. Technology should provide robust search functionalities, supporting users within the app or platform.  As always, make sure to check product reviews before you decide. I'd love to hear more about your thoughts and difficulties when exploring technology for your next event. And if you missed it, check out part 1!