How does your campus build belonging? Help us find out - Take the survey →

Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

See Campus Departments
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

See Unlimited Events
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

Compare Platforms
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

See Nonprofit Solutions
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

See Integrations
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

See Enterprise Solutions
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

See Event Apps
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

See Branded Apps
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

See Hybrid Event Apps
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

See Association Solutions
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

See Event Websites
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

See Event Management
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

See Year-Round Engagement
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

See Conference Apps
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

See Event Registration
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

See Event Badges
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Learn more
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

See Customer Stories
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

See Pricing for My Event Size
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Schedule My Demo
By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Oops! Something went wrong while submitting the form.

Be the Hero of Your Next Event - Apps for Sales & Marketing

5 min read
Posted:
May 29, 2018
Updated:
May 26, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

Be the Hero of Your Next Event - Apps for Sales & Marketing

By
Guidebook Team
May 29, 2018
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

This article was originally written by Jordan McArthur and has been updated for relevancy. Are you tired of event emails going ignored? Are your reps calling because they can’t remember their booth assignment? How can you adequately prep your team for events, and provide them with the latest updates in real time? All signs point to mobile apps – and you can now easily create one for your next event without hiring a developer or breaking your budget. Thanks to the rise of DIY app-building platforms, Sales and Marketing professionals can easily turn out apps for all sorts of reasons – including sending teams to events, allowing your team to be “mobile first.”

The Magic of an App Platform

Building apps used to be out of reach. They took a lot of money, they took a lot of time, and it was impossible without at least one person who had a deep technical knowledge. Guidebook has been working hard over the past several years to do away with all those barriers, and people have taken notice. While many people think of apps as outward-facing – some of the most effective deployments to date have been internally focused. None of this would be possible, however, without some sort of building tool. Much in the same way that Squarespace and Wix democratized website building, Guidebook has knocked down all the tricky stuff standing in the way of you developing a mobile app. You simply log in via a web browser, choose your features, input content, and publish!

Apps for Sales and Marketing

So what exactly can you do with an app for Sales and Marketing? In short, anything! Take, for example, the use of Felicia Kaban, Worldwide Marketing Manager at medical device company, Acclarent. Felicia sends hundreds of people to events around the globe every year. That means that for a while, she was sending thousands of emails with information on accommodations, booth setups, travel arrangements, etc. It also meant receiving thousands of emails and phone calls from her team members who needed support. She knew there had to be a better way. Felicia isn’t one to let a problem linger, so she had the vision to create mobile apps for individual events. Each one stores information about the particular event the team is attending. Her field marketers can see booth setup instructions, messaging, collateral, client lists, and even be assigned schedules for their time at the show. Fast forward to today, and there are now countless numbers of apps deployed throughout her organization. Felicia won awards from her own company for the efficiencies she created, and she took it upon herself to help spread her mobile app knowledge to her counterparts across the world. As you can see, apps are great for keep people organized. But what else can they do?
  • Sales Enablement - Organizations with a distributed workforce or mobile reps are turning to apps to host their collateral – pitch decks, competitive battle cards, and one page explainers – along with other sales resources, that put those documents at their fingertips.
  • Sales Training - Build lightweight apps that communicate the latest product details and updates to the sales team. Combine them with embedded videos and short quizzes that ensure the knowledge you’re attempting to transfer is actually received. Here are four ways to boost employee training with apps.
  • Sales Kickoffs - Building excitement around a product release or a new quarter can be all the more involving if the event has its own go-to mobile resource that reinforces the learning happening at the kickoff. Even create a mini, internal social network through the use of activity feeds and photo albums.
  • Sales Incentive Trips - More and more companies are looking into programs to encourage morale and boost their sales culture. Host everything attendees could possibly need on a mobile app! Click here to read more about one popular way people are using apps for sales incentive trips.
To learn more about how you can use mobile apps to organize and communicate with your sales and marketing teams, click the button below to request a demo.   request a demo

Get the Mobile App Playbook

A short guide to running the whole student journey in one app. No fluff, just what works.