OECD World Forum Seamlessly Moves to Mobile with Guidebook

Bringing together policymakers, academics, and civil society representatives from around the world is no small task — and ensuring they stay connected is even more challenging. For the 6th OECD World Forum, organizers aimed to create an inclusive, multi-language event experience that didn’t require technical expertise to build.  By partnering with Guidebook, they successfully launched a mobile-first event app that connected thousands of attendees with vital event information. With user-friendly tools and dedicated support from Guidebook’s team, the OECD Forum set a new benchmark for global event engagement and accessibility.

Let’s unpack the challenge, the innovative solution and the measurable outcomes.

The Challenge: Connecting a Global Audience with Ease

Since 2004, the OECD World Forums on Statistics, Knowledge, and Policy have served as a vital space for exchanging knowledge on evidence-based policy. These forums bring together policymakers, academics, statisticians, and civil society representatives to discuss innovative approaches to improving well-being worldwide. For the 6th OECD World Forum, event organizers faced a challenge:

• A need for a user-friendly mobile solution that did not require technical expertise.
• Catering to a diverse, global audience, including attendees from multiple Asian countries and beyond.
• Providing seamless access to information and resources in multiple languages.

The Solution: Use Guidebook to Build A Multi-Language Event App

To meet these challenges, INTERCOM Conference Services, in collaboration with Statistics Korea, partnered with Guidebook. Together, they developed an intuitive and accessible mobile app to enhance the event experience. Guidebook’s platform empowered the team to create an app without technical knowledge, while its robust multi-language capabilities ensured accessibility for all attendees. The app also included features tailored to the event’s dynamic and diverse audience.

Key Features in the OECD World Forum Event App

1. Multi-Language SupportThe app welcomed attendees from around the world, providing resources and event information in multiple languages.
2. User-Friendly InterfaceWith Guidebook’s simple drag-and-drop system, organizers without technical experience successfully created an engaging app.
3. Personalized Support Guidebook’s support team provided expert guidance throughout the app creation process.

Organizer Boasik Son shared:

“I’m not an app professional, but our account manager guided us through building our app, enabling us to create an amazing app for the event.”

Results: A Streamlined Experience for a Global Event

• 786 App Downloads ensured widespread access to event resources.
• 3,000 Scheduled Sessions showcased the app’s functionality for attendee engagement.
• 27,883 App Sessions highlighted its importance as a tool for connecting participants.

→ Read the Full OECD World Forum Case Study

Why OECD World Forum Chose Guidebook for Their Event App

The OECD World Forum organizers selected Guidebook for its:

• Intuitive platform, ideal for non-technical users.
• Support for multi-language functionality, ensuring inclusivity.
• High level of personalized customer service, which helped streamline the app-building process.

How to Create a Custom Event App for Your Organization

Organizations looking to create an event app should consider:

• Ease of use for non-technical teams.
• Features that cater to diverse and global audiences.
• Access to dedicated customer support for seamless app creation.

Speak to Guidebook’s sales team today to explore how we can help streamline your next event.