How a Custom App Transformed TEDxMileHigh’s Event Experience

In the fast-paced world of live events, keeping attendees engaged, informed, and connected can be a challenge. For TEDxMileHigh, a Denver-based nonprofit that brings together thinkers and creators to inspire change, event-day logistics were becoming increasingly complex. With a reliance on paper materials and traditional communication methods, they needed a smarter, more sustainable way to manage information and enhance attendee experiences. By partnering with Guidebook, they launched a custom event app that not only reduced costs but also transformed how attendees navigated, connected, and engaged at the TEDxMileHigh: Reset event. Here’s how they made it happen...

The Challenge: A Better Way to Connect and Engage

Based in Denver, TEDxMileHigh brings together thinkers, innovators, and creators to elevate inspired citizenship in Colorado. Focused on spreading big ideas and fostering connections, the organization faced several challenges for its TEDxMileHigh: Reset event:

• Reliance on printed materials was costly and unsustainable.
• Difficulty consolidating event information and communicating effectively with attendees.
• Limited tools to foster meaningful connections between attendees, speakers, and partners.
• A need to reduce logistical stress tied to printed materials and post-deadline updates.

The Solution: Build a Sustainable Conference App with Guidebook

The team adopted a Guidebook-powered app to revolutionize their event experience for the Reset conference. The custom-branded app offered an all-in-one solution, allowing the organization to:

• Provide a central hub for all event information.
• Replace costly, single-use printed materials with a digital alternative.
• Foster meaningful connections between attendees, speakers, and partners.
• Streamline updates and reduce the stress of last-minute changes.

Key Features in the Event App

1. All-in-One Information HubThe app served as a one-stop shop for attendees, providing access to:
   • Event schedules
   • Speaker bios
   • Partner information
   • Venue maps
   • FAQs and important announcements
   This consolidated approach made it easy for attendees to find everything they needed in one place.
2. Sustainability and Cost SavingsBy transitioning to a digital format, TEDxMileHigh significantly reduced printing costs and minimized their environmental impact. Single-use printed materials were eliminated, aligning with the organization’s commitment to sustainability.
3. Push Notifications for Real-Time UpdatesThe app allowed organizers to send real-time updates and reminders directly to attendees’ phones. From schedule changes to important announcements, everyone stayed in the loop without delay.
4. Interactive Engagement ToolsFeatures like surveys, polls, and partner spotlights allowed attendees to engage with the event in meaningful ways. Personalized agendas and networking tools made the experience more interactive and tailored to individual interests.

Results: A Smarter, Greener Event

The Guidebook app delivered measurable benefits for both attendees and organizers:

• Cost Savings: Eliminating printed materials saved significant resources and reduced waste.
• Improved Engagement: Attendees actively used the app to navigate the event, engage with content, and connect with speakers and partners.
• Enhanced Sustainability: The shift to a digital-first approach reduced TEDxMileHigh’s environmental footprint.
• Streamlined Logistics: Real-time updates and a centralized information hub simplified event management for the team.

Why They Chose Guidebook for Their Event App

TEDxMileHigh chose Guidebook because the platform aligned perfectly with their goals to:

• Promote sustainability through digital event solutions.
• Provide an engaging and seamless attendee experience.
• Save costs associated with printed materials.
• Reduce the logistical stress of print deadlines.

How to Create a Custom Event App for Your Organization

If you’re looking for a mobile solution to engage your audience, build connections, and reduce costs, a custom event app could be your answer. Features like interactive maps, push notifications, and personalized schedules make it easier to enhance the attendee experience while meeting sustainability goals.

Speak with our sales team to learn how Guidebook can transform your next event.