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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

See Campus Departments
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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

See Unlimited Events
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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

Compare Platforms
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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

See Nonprofit Solutions
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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

See Integrations
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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

See Event Apps
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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

See Hybrid Event Apps
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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

See Association Solutions
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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

See Event Websites
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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

See Event Management
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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Learn more
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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Learn more
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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Learn more
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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

See Customer Stories
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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

See Pricing for My Event Size
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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Schedule My Demo
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Event Apps for iPhone, Android and More: Smartphone Usage Stats

5 min read
Posted:
September 24, 2012
Updated:
May 27, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

Event Apps for iPhone, Android and More: Smartphone Usage Stats

By
Guidebook Team
September 24, 2012
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

In the rapidly evolving smartphone industry, it is important to stay up-to-date with the latest market trends. A recent Nielsen Wire study brings to light two important statistics that you should consider if you're thinking about developing event apps for iPhone, Android, and Windows Phone.

Nielsen reports that iPhone and Android now cover over 85% of the smartphone market, and that 2 out of every 3 Americans who acquired a new mobile phone in the last three months chose a smartphone over a feature phone. This means that the smartphone adoption rate is primed to increase significantly within the next few years, up from the current rate, which hovers around 50%.

Take a look at the graph below.

compare event apps for iphone and other platforms

You can see that within the last three months, the market share for iOS and Android has continued to increase steadily.

Now take a look at the chart below, which illustrates how much the smartphone market share has changed from 2011 to 2012.

smartphone operating share event apps for iphone

You can see that within just this past year, Blackberry’s market share has dropped from 20% to 9%, while Windows 7’s has dropped from 9% to 4.3%. Blackberry has lost even more ground in the running average over the last few months, and Windows 7 hasn’t made any significant progress either. Most likely, Windows 7 will continue to lose ground until Windows 8 is released later this year.

If you're looking at solutions to build your event apps for iPhone or its competitors, these are statistics worth considering. . Given that Android and iPhone are dominating the market, it makes much more sense to choose an app that is native to these two platforms and available as a web-based version on all the other platforms (Blackberry, Windows 7, etc.).

One last fact that you should consider is that RIM is targeting Blackberry 10 for release early next year. Blackberry 10 is an entirely new Blackberry OS that runs Android apps via a compatibility layer. This means that apps native to Android will run on Blackberry 10 devices and will be listed in Blackberry App World. This goes to show that choosing an app native to Android and iPhone will ensure that you have the vast majority of your audience covered.

In any case, it’s always a good idea to do some research before settling on an app. Hopefully, these statistics will help you make a more informed choice!

To read the full Nielsen Wire report, visit:

http://blog.nielsen.com/nielsenwire/online_mobile/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones/

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