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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

See Campus Departments
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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

See Unlimited Events
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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

Compare Platforms
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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

See Nonprofit Solutions
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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

See Integrations
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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

See Event Apps
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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

See Branded Apps
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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

See Hybrid Event Apps
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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

See Association Solutions
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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

See Event Websites
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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Learn more
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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Learn more
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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

See Customer Stories
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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

See Pricing for My Event Size
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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Schedule My Demo
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How to Book the Perfect Keynote Speaker

5 min read
Posted:
June 19, 2018
Updated:
May 27, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

How to Book the Perfect Keynote Speaker

By
Guidebook Team
June 19, 2018
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

Imagine this scenario. You’ve been working on your event for 6+ months -- you’ve put in countless hours getting the venue locked down, the schedule finalized, speakers scheduled, the production design perfect. The day comes around and you wait in anticipation for your keynote speaker to step on stage. And then they do… and it does not meet your expectations. More often than not, your attendees will remember the start and end of your event, with a few sparing memories of the parts in between, which is why it’s incredibly important to book the right keynote for your event (and to prevent a potential catastrophe like in the example above). You want to make sure that your speaker sets the right tone for the whole event. So how do you prevent a situation like the one above from happening?

Survey your audience

We can’t talk enough about the value of asking your prospective attendees for ideas about how the conference should be run. Long before you nail down the schedule and begin selling tickets, you can get insight into the key agenda elements that will be compelling, thought-provoking and timely. The last thing you want to do is throw a conference and find out that there’s no interest in the topic. Send a survey to your email list. Include a multiple-choice question with a handful of keynote speaker topics. Give them the option to write in their own ideas as well! You can take this opportunity to ask additional questions about your conference, like how much you should charge for tickets and where the event should be located. For best results, don’t ask more than 10 questions.

Research the keynote candidates

Watch videos of previous speaking engagements. It’s a tragedy when someone looks great on paper but delivers a boring or irrelevant talk. A great keynote speaker doesn’t just speak, though. They engage with the audience online and offline. You’ll be able to get an idea of a speaker’s social influence by following them on Twitter and checking out their website. Look for sincere two-way interactions and recently-updated content. The best keynote speakers are hustlers. They’re building a personal brand, too. They’ll find as much value in your audience as you do.

Showcase the benefits

When you have a shortlist of candidates, it’s time to put on your selling hat. Booking a keynote speaker is all about laying mutual benefits. Write a personalized proposal for each speaker.
  • Showcase the benefits. Will they be able to build their following, sell books, talk about something groundbreaking, make an announcement, or generate a well-produced speaker video?
  • Define your audience. Why are your attendees relevant?
  • Outline the perks. Are you offering full travel and hotel plus a per diem? Is there a speaker fee?
  • Incentivize engagement before and after the conference.

Define the agreement

Ready to make a commitment to your keynote speaker? Lay out your mutual expectations in writing.
  • Schedule a pre-event social media Q&A to help boost registrations.
  • As that they follow up with unanswered questions and session feedback from your mobile event app.
  • Get them to participate on a panel in addition to the keynote.
  • Ask them to contribute a blog post or interview for your pre-event marketing.
  • If you use a mobile event app like Guidebook, you can have your keynote speaker complete a contact card to swap information with attendees who want to continue the conversation.
To learn more about booking a keynote speaker, download our free 70-page professional conference planning guide!

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