You've spent months planning and coordinating every aspect of your event. You've put together an attractive event marketing website, and have been diligently promoting it to build anticipation for your event. Now you're ready to open up registration but, you're not sure if your event registration landing page checks all the boxes.

We've got you covered.

In this article, we’re sharing 7 essential tips for creating an event registration page that grabs attention and boosts registration rates. Whether you’re hosting a conference, workshop, networking event or something else, these strategies will help you create a seamless registration experience that drives attendance. Let’s dive in.

What is an Event Registration Page?

An event registration page is a dedicated page designed to secure an attendee's registration. This is where users choose their ticket type and provide additional information (like personal details and payment information) to secure their spot at an event. Because this page is focused on conversion, it must be setup to eliminate distractions and eliminate any barriers to the user completing registration.

Best Practices for Designing a High-Converting Event Registration Page

1. Keep The Form Simple

A cluttered or overly complicated form can deter users from completing their registration. Streamline the process by:

• Asking for essential information only.
• Using drop-down menus to simplify data entry.
• Enabling autofill so the user’s browser can automatically populate common fields.
• Displaying error messages in real-time to help users correct mistakes.

A simple, user-friendly form increases the likelihood of conversions and reduces abandonment rates.

2. Highlight Key Event Details

Your online registration page should always remind future attendees about the what, when, where, and why of your event. This helps reassure them that they are in fact in the right place. To accomplish this, your page should include:

• A headline describing the expected user action, such as “Register,” “Buy Tickets,” “Reserve Your Spot Today.”
• The event name.
• A short event description (optional).
• The date and time of the event.
• The event location: if virtual, specify the platform and if in-person, include the city and state (optional: venue name and address).

3. Clearly Showcase Ticket Tiers

Maybe you're hosting a free event with a paid VIP upgrade. Or, maybe your event is paid and includes multiple tiers with different levels of access. Either way, your page should clearly distinguish all available tiers so that users can easily choose the one that matches their needs and budget. Some common ticket options to consider for your event: 

• Early Bird Discounts: Encourage early registrations with special pricing.
• General Admission: Define standard entry options and pricing.
• VIP Passes: Highlight perks like exclusive access or premium seating.
• Group Rates: Offer discounts for teams or group registrations.

4. Include a Clear Call-to-Action (CTA)

Your CTA should be easy to spot when scanning the page and it should be action-oriented.  Use clear, persuasive language like:

• “Register Now”
• “Order Now”
• "Reserve Your Spot Today"

To ensure that the button stands out, use a bold color that isn’t used anywhere else on the page.

5. Optimize for Mobile Devices

With many users accessing managing all aspects of their life via smartphones, mobile optimization is non-negotiable. So, before you announce registration, take the time to ensure that users will have a smooth experience on mobile devices. Pay particular attention to:

• Responsive Design: The registration page layout should adjust to various screen sizes.
• CTA Accessibility: Buttons and links should be large enough to tap easily without zooming.
• Form Usability: Forms should be easy to fill out, with drop-down menus, autofill features, and minimal typing required.
• Page Speed: Optimize images and scripts to ensure quick loading times.
• Secure Payment Integration: If payment is required, make sure the checkout process is streamlined and secure on mobile.

6. Add Urgency To Boost Registration

Creating a sense of urgency can encourage visitors to register immediately. Use strategies such as:

• Real-Time Registration Numbers: Show how many people have already registered to highlight the event’s popularity.
• Countdown Timers: Display the time remaining for early bird discounts and other special ticket categories.
• Limited Capacity Messaging: Use phrases like "Only 20 spots left!" to create urgency and FOMO (fear of missing out).

When done effectively, urgency is a great tool for boosting conversions because it motivates users to act quickly.

7. Use Progress Indicators to Improve Completion Rates

If your registration form has multiple steps, a progress indicator can help keep users engaged and prevent drop-offs. You can implement this by simply displaying a step-by-step progress bar (e.g. "Step 1 of 3") to show users where they are in the process. When users know how many steps remain in the registration process, they are less likely to feel frustrated (a feeling that can dampen their enthusiasm before your event begins).

Experience Guidebook’s Registration Technology

Your event registration landing page is a critical component in driving attendance and ensuring your event's success. By focusing on elements like clean design, showcasing ticket tiers and creating a sense of urgency, you can turn casual visitors into committed attendees.

As you start setting up registration, we recommend checking out this list of 10 event registration pages examples for inspiration. In addition, we've also put together 45+ examples of event registration survey questions that you can use to learn more about your attendees. Learning more about them allows you to provide a more personalized experience that they won't soon forget.

To tackle all this, you also need technology that you can rely on. Tools like Guidebook’s event registration software make it easy to create a professional and high-converting page. Try out our registration software or talk to one of our dedicated product experts to learn how our event management technology can drive the success of event.