A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.

Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.

Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.

Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

5 Ready-to-Use Sponsorship Package Templates
Stop starting from scratch. Grab free templates that help you build professional sponsorship packages and close deals faster.

Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
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Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
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Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Event Planners As Psychoanalyzed By Freud

Event Planners As Psychoanalyzed By Freud
Hello. I am noted Austrian neurologist and Father of Psychoanalysis Sigmund Freud. I have been asked to look at excerpts from real event planning job functions from real job listings and provide my expert analysis of their significance within the minds and lives of the people who choose to undertake them.
Gather your id, ego and super-ego as we delve into the mysteries of the mind of an event planner.
Manage event set-up on the day of the functions, which often requires working outside regular business hours
"Your propensity to work long hours and avoid your responsibilities outside of the workplace signals an ingrained habit of avoidance in your personal life. Particularly relating to laundry and dishes."
Oversee volunteer groups and occasional per-diem or consultant event assistance to achieve maximum productivity
"A pathological need to control others is a symptom of an overly-regimented childhood. Asserting your will onto others is a cry for the rigorous structure from your childhood. Oh, I’m sorry. We’re talking about volunteers. Never mind. They need to be herded like cattle."
Make solicitation calls to potential event sponsors and resend event materials as needed
"Neediness is the hallmark of narcissism. Try considering the needs of others before making requests that will benefit yourself. For sponsors, this usually involves hanging a 4’x20’ print of their logo at the entrance to your event for eternity."
Constantly evaluate the experience, feedback and results and implement changes accordingly
"Nagging self-criticism stems from unrealistic expectations for achievement imposed upon yourself. Nagging criticism stems from unrealistic expectations for achievement imposed by your clients."
Anticipates change and directs or redirects efforts
"A preoccupation with thinking you can control the future will lead to unnecessary present stress and neglect of your current responsibilities. Oh, and I forgot to mention next quarter’s projections are due tomorrow. Thanks."
Continuously drive key initiatives to deliver great innovation at world class speed, cost and innovation
"A mind without rest is a life waiting to implode in upon itself. So when it does, please call me and we can talk about my hourly rates."
Plan with Confidence, Not stress
Get the complete event planning checklist with pre-event prep, day-of setup, and post-event follow-up all in one place..

"Your propensity to work long hours and avoid your responsibilities outside of the workplace signals an ingrained habit of avoidance in your personal life. Particularly relating to laundry and dishes."

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