Campus apps by department
Admissions, orientation, student life, and more — one campus app that works across departments.

Build unlimited event apps on one license
One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

Compare event app platforms
See how Guidebook stacks up against other event app and registration platforms.

Event apps for nonprofit and community programs
Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

Campus integrations and an open API
Connect Guidebook with the campus systems, APIs, and tools your team already uses.

Event apps for corporate and enterprise teams
Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

Create a branded event app with no coding
Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

Launch a branded, white-label event app
A white-label event app with your branding, your content, and your attendee experience — no coding required.

Everything in the Guidebook platform
Explore the features event teams use to engage attendees before, during, and after the event.

One app for in-person and virtual attendees
The same schedule, networking, and updates whether people are in the room or joining remotely.

Event apps built for associations
Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

A branded event website that matches the app
Promote the event, collect interest, and keep branding consistent from the first click to check-in.

Plan, run, and measure events on one platform
App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

Keep members engaged between events
One branded app for the conference and everything that happens the other 51 weeks of the year.

The conference app attendees actually use
Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

Registration that feeds your app and badges
Collect registrations, payments, and attendee data in the same platform as your event app.

Design and print event badges in one place
Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

A Smaller School?
Deliver a polished, branded event experience without a large team or a big budget.

Running Family Programs?
Give families everything they need, from schedules and maps to real-time updates, all in one place.

Coordinating Move-In Day?
Share updates, manage events, and keep students informed from move-in through the academic year.

Offering Campus Tours?
Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

Organising a Career Fair?
Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

Managing Alumni Events?
Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

Boost Student Engagement
One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Planning Orientation?
Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Running Admissions Events?
Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Get a custom Sponsorship Package Template
Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Plan Your Next Event Without Missing a Beat.
From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).
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Real Results From Real Events
100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

Flexible pricing for every event size
Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

Join our event experts
Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.
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Guidebook in Action
Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Event Planners As Psychoanalyzed By Freud

Event Planners As Psychoanalyzed By Freud
Hello. I am noted Austrian neurologist and Father of Psychoanalysis Sigmund Freud. I have been asked to look at excerpts from real event planning job functions from real job listings and provide my expert analysis of their significance within the minds and lives of the people who choose to undertake them.
Gather your id, ego and super-ego as we delve into the mysteries of the mind of an event planner.
Manage event set-up on the day of the functions, which often requires working outside regular business hours
"Your propensity to work long hours and avoid your responsibilities outside of the workplace signals an ingrained habit of avoidance in your personal life. Particularly relating to laundry and dishes."
Oversee volunteer groups and occasional per-diem or consultant event assistance to achieve maximum productivity
"A pathological need to control others is a symptom of an overly-regimented childhood. Asserting your will onto others is a cry for the rigorous structure from your childhood. Oh, I’m sorry. We’re talking about volunteers. Never mind. They need to be herded like cattle."
Make solicitation calls to potential event sponsors and resend event materials as needed
"Neediness is the hallmark of narcissism. Try considering the needs of others before making requests that will benefit yourself. For sponsors, this usually involves hanging a 4’x20’ print of their logo at the entrance to your event for eternity."
Constantly evaluate the experience, feedback and results and implement changes accordingly
"Nagging self-criticism stems from unrealistic expectations for achievement imposed upon yourself. Nagging criticism stems from unrealistic expectations for achievement imposed by your clients."
Anticipates change and directs or redirects efforts
"A preoccupation with thinking you can control the future will lead to unnecessary present stress and neglect of your current responsibilities. Oh, and I forgot to mention next quarter’s projections are due tomorrow. Thanks."
Continuously drive key initiatives to deliver great innovation at world class speed, cost and innovation
"A mind without rest is a life waiting to implode in upon itself. So when it does, please call me and we can talk about my hourly rates."
Get the Mobile App Playbook
A short guide to running the whole student journey in one app. No fluff, just what works.

"Your propensity to work long hours and avoid your responsibilities outside of the workplace signals an ingrained habit of avoidance in your personal life. Particularly relating to laundry and dishes."


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