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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

See Campus Departments
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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

See Unlimited Events
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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

Compare Platforms
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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

See Nonprofit Solutions
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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

See Integrations
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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

See Enterprise Solutions
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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

See Event Apps
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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

See Branded Apps
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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

See Hybrid Event Apps
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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

See Association Solutions
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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

See Event Websites
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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

See Event Management
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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

See Year-Round Engagement
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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

See Conference Apps
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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

See Event Registration
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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

Learn more
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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

Learn more
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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

Learn more
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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

Learn more
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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

Learn more
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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

Learn more
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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

Learn more
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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

Learn more
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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

Learn more
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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

See Customer Stories
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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

See Pricing for My Event Size
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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

Schedule My Demo
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Enhancing Member Engagement for Associations with Mobile Apps

5 min read
Posted:
August 2, 2018
Updated:
May 27, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

Enhancing Member Engagement for Associations with Mobile Apps

By
Guidebook Team
August 2, 2018
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

Although associations are united by a common interest or mission, active engagement and growth are needed for the group to thrive and grow. Although it’s not always easy to do, an association needs cutting-edge strategy, the latest technology, and budget in order successfully retain members. Committed and happy members enable the organization to succeed and find new participants. But what is the key to gaining new members and retaining existing ones? Easier said than done, providing an excellent membership experience incentivizes membership retention, organic growth through referrals, and attracts the attention of new prospects! In the age of mobile, thinking outside the box and moving away from traditional played-out methods is necessary. With digital processes affecting the way we work, play, and socialize, it’s time to give flyers on a corkboard the boot and utilize mobile technology! Data from analytics firm, Flurry, found that U.S. users spend up to five hours on their smartphone -- that’s a 69% increase year-over-year! Apps account for 89% of mobile device time and provide the perfect opportunity to reach people where they already spend time! A mobile app is conveniently accessible for users no matter where they are or what time it is during the day. Going mobile is also green-friendly, saving green from your wallet and green resources as the need for printing wasteful resources will be eliminated. The power of mobile can be limitless; here are a few examples of the best use cases for association apps.

Putting On the Best Event Experience

Providing a mobile app for an event gives attendees an invaluable, accessible resource. Many associations host small and large events, sometimes several times a year. Some of these events may include annual conferences, regional events, weekly meetups, and leadership or training workshops. We scraped through hundreds of association apps on our Builder platform to compile a list of some of the top features they use to make their apps a success:
  • Speaker Information. People travel far and wide to hear the words of a speaker they highly respect. Or, perhaps the event is the first introduction they have of the person, and after listening to what they had to say, they need to learn more! Provide speaker information to create excitement and give the attendees an idea of what they’re in for.
  • Maps. It’s unlikely that all of the attendees will have the venue memorized like the back of their hand. Provide interactive maps to ensure that members can find their sessions quickly, easy, and painlessly. No need to worry about anyone getting lost!
  • Agenda. When attending an event, people want to make the most of their short time there and are usually running back and forth trying to fit it all in! Providing an agenda allows attendees to plan out their days accordingly, keeping them physically and mentally prepared and on-track!
  • PDFs and Content. Attendees can look back on presented material without carrying wasteful paper around. It’s unlikely that attendees will hold onto paper handouts forever, so make sure to upload PDFs from speaker sessions, forms, or any other helpful material!
  • Hotel and Location Information. It’s all about the location! Provide details of the hotel, such as room assignments and parking to make your member’s stay at an event all the more enjoyable.
  • Surveys and Polls. It’s not always easy to solicit feedback from busy individuals, but a mobile app provides an easy way for attendees to give feedback and an easy way for organizers to receive feedback. Send surveys and polls straight to an attendee’s phone so they can complete it on their own time without scrambling for a pencil. Gain beneficial feedback to improve future events!

Boost Year-Round Membership

Now that we’ve talked about events, let’s look into providing an app as a fixed year-round membership resource for your association! You can create a mobile guide, downloadable for iOS or Android, that members can reference at any time. You don’t need an IT team or coding experience; mobile app platforms like Guidebook enable you to easily build an app with your branding and content. Here are features to include in your membership guide:
  • Member Handbook. As with all groups, there’s probably a set of rules, regulations, or policies that hold everything together! Upload a digital version of your association’s handbook for easy access. You can make updates at any time.
  • Regional Info. United under one purpose, passion, or goal, your association may span over world! List your different regional sections and show some pride.
  • Calendar. When’s the next meeting? Provide a calendar of all those meetings and events that groups worked so hard to organize.
  • Push Notifications. Sudden news? Updates? A friendly reminder? You can send push notifications to a user’s phone, even if the app isn’t open.
  • Contact. No one likes a wild goose chase when they’re looking for a real human to talk to. Provide relevant contact information for your association’s chapters.
  • Inbox. Efficiently reach your members with the app’s messaging feature! Members can message and communicate with each other via inboxes or post on a social-style feed.

Association Guides that Rock

YMCA of the Rockies YMCA of the Rockies uses Guidebook to improve communication with more than 800 seasonal staff. Instead of messages getting lost in the inbox, important information such as plans and diets are relayed via mobile! They use Guidebook to organize their staff to successfully provide fun activities throughout the year for their community. “By making it easy to communicate in a brief, timely and accessible way, Guidebook eases the burden on our team, while also creating a staff community that’s better informed and more engaged.”-Allison Ramsey, Resident Coordinator, YMCA of the Rockies — Estes Park Center The American Marketing Association The American Marketing Association, a professional association for marketing professionals with over 30,000 members and 250 collegiate chapters across the U.S., takes advantage of mobile technology for their various events. Let’s take a look at the guide for their 2018 International Collegiate Conference.
  • 1,170 attendees downloaded the guide.
  • 6.3 guide sessions per user meaning they used it several times during the conference!
  • 83.2 seconds average per session demonstrates that guests were actively engaging with the app.

How to Get Started

Want to see how easy it is to build an app using Guidebook’s platform? Click the button below to try it out!

Get the Mobile App Playbook

A short guide to running the whole student journey in one app. No fluff, just what works.