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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Campus apps by department

Admissions, orientation, student life, and more — one campus app that works across departments.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Build unlimited event apps on one license

One partnership for unlimited campus events — orientation, tours, student life, and everything in between.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Compare event app platforms

See how Guidebook stacks up against other event app and registration platforms.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Event apps for nonprofit and community programs

Give members, volunteers, and donors one branded app for conferences, fundraisers, and year-round community.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Campus integrations and an open API

Connect Guidebook with the campus systems, APIs, and tools your team already uses.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Event apps for corporate and enterprise teams

Internal meetings, offsites, and large-scale corporate events — with the branding and control enterprise teams need.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Create a branded event app with no coding

Put schedules, maps, resources, and updates in every attendee's pocket — built for campus events and programs.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Launch a branded, white-label event app

A white-label event app with your branding, your content, and your attendee experience — no coding required.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

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Everything in the Guidebook platform

Explore the features event teams use to engage attendees before, during, and after the event.

Explore Features
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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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One app for in-person and virtual attendees

The same schedule, networking, and updates whether people are in the room or joining remotely.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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Event apps built for associations

Annual meetings, chapter events, and member engagement — without rebuilding a new app every year.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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A branded event website that matches the app

Promote the event, collect interest, and keep branding consistent from the first click to check-in.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Plan, run, and measure events on one platform

App, registration, badges, and websites in one workflow — so planning isn't a pile of disconnected tools.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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Keep members engaged between events

One branded app for the conference and everything that happens the other 51 weeks of the year.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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The conference app attendees actually use

Schedules, maps, networking, and live updates for annual meetings, summits, and multi-day conferences.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Registration that feeds your app and badges

Collect registrations, payments, and attendee data in the same platform as your event app.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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Design and print event badges in one place

Custom badges, QR check-in, and on-site printing — without a separate badge vendor.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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A Smaller School?

Deliver a polished, branded event experience without a large team or a big budget.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Running Family Programs?

Give families everything they need, from schedules and maps to real-time updates, all in one place.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Coordinating Move-In Day?

Share updates, manage events, and keep students informed from move-in through the academic year.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Offering Campus Tours?

Deliver branded, self-guided tour experiences with interactive maps and rich media, available 24/7.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Organising a Career Fair?

Simplify logistics for students, employers, and Career Services staff with one easy-to-use app.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Managing Alumni Events?

Plan reunions, regional events, and fundraising campaigns with an app built for alumni engagement.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Boost Student Engagement

One hub for schedules, resources, and events that keeps students connected throughout the academic year.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Planning Orientation?

Help new students feel prepared from day one with schedules, campus resources, and real-time updates in one app.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Running Admissions Events?

Manage open houses, tours, and yield events with a branded app that saves time and engages prospective students.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

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Get a custom Sponsorship Package Template

Stop starting from scratch. Grab free templates that helWe'll build a tailored sponsorship package with suggested pricing, tiers, and benefits..for your specific event.p you build professional sponsorship packages and close deals faster.

Get my package
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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

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Plan Your Next Event Without Missing a Beat.

From venue selection to post-event wrap-up, this free checklist walks you through every step (so nothing falls through the cracks).

Get Your Free Checklist
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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Real Results From Real Events

100,000+ organizations trust Guidebook. See exactly how universities, associations, enterprises, and more put it to work.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Flexible pricing for every event size

Find the perfect plan for your needs, from intimate gatherings to large-scale conferences.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

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Join our event experts

Watch on-demand webinars and join live sessions with industry leaders sharing best practices for event success.

Watch Webinars
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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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Guidebook in Action

Book a personalized walkthrough and discover how we help event teams create better attendee experiences.

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The 3 Things Event Planners Wish They’d Known Sooner

5 min read
Posted:
April 2, 2015
Updated:
May 27, 2026
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI

The 3 Things Event Planners Wish They’d Known Sooner

By
Guidebook Team
April 2, 2015
Summarise this with AI
ChatGPT Perplexity AI Claude Grok Google AI
Table of Contents

Contents

When we’re starting out - things can be rough. It always seems like everyone’s ahead of us, there’s something else to learn, or that there’s some secret that everyone is refusing to tell us.

Nothing will ever replace good old-fashioned experience, but we polled some of our favorite event planners to ask what they wish someone would have told them earlier in their careers. We’ve paired those “if only someone had told me” sentiments with solutions from around the web to hopefully preempt some of those delayed learning moments! Getting better every day might take time and hard work, but it doesn't have to be harder than it already is.

“I wish someone taught me about the best and easiest areas to negotiate on hotel contracts that are fixed or not-fixed costs.”

Contract negotiation can be tricky for anyone. And you never want to walk away from a negotiation feeling like you left money on the table. Hotels are especially notorious for upcharging everything - especially services that are many times 90-100% profit for them (A/V anyone?)

Here’s a great resource from our own blog about negotiating contracts: How Do The Best Planners Negotiate Contracts In Their Favor?

One takeaway: If you don’t ask for something that might elicit a “no”, you’ll never know if you could have asked for more. “But the skill is in knowing what to do with the no,” says our negotiation coach, Craig dos Santos.

Here’s an article from PlanningPod.com that addresses this very issue. It breaks down all the areas you can negotiate with a hotel when planning your next event: 39 proven event planning strategies for negotiating with venues and hotels

One takeaway:"With net profit margins as high as 70%, guest rooms are the most profitable source of revenue for hotels. As such, the more guest room bookings you can guarantee, the more likely the hotel will negotiate on other items."

“Oftentimes you have to scrap to win clients. There’s lots of self-promotion involved when the competition is so tough.”

Let’s face this head on - it’s A LOT of work being an event planner. But what often gets left out of early conversations about “living the lifestyle” is that in order to plan events in today’s world - there’s a fair amount of marketing strategy build into all of it as well.

Not only are you going to have to market yourself as an event planner (whether you own your own company or not), you’re going to have to market every little aspect of your event to the attendees to get them experiencing it in the way you want.

It all starts with a proposal, so check out our guide to writing killer event proposals that will win you more deals.

One takeaway: Tell a story with your proposal. Humans connect to a beginning, middle and end. Thinking about this will also force you to consider your overall structure.

Introducing any new element to your event will take some sort of marketing campaign on your end to make sure it gets used properly. As an example, here’s a comprehensive guide to promoting your event app.

One takeaway: Start marketing early. People need to be told several times (and in several different ways) if they’re expected to start doing something new.

"Vendors are more than people who sell you services you need. Building strong relationships with them is key. You’ll get ahead, save some money and make some great friends!"

Something that young planners find out quickly is that this is a people business, and that the relationships you’re creating with vendors, hotels, sponsors and the like are huge investments in your future success.

How can you start those relationships off on the right foot? Part of it is seeing things from their perspective. Understanding the jobs of the people you work with with only serve to make you better at your own!

Build strong and efficient relationships with your industry’s vendors! Here’s a look at what questions to ask them when you’re starting out on a project.

One takeaway: If you’re researching several venues you might create a web survey with a tool like Surveymonkey. This way you can easily compare responses, make sure you don’t forget anything and keep everything organized.

Also check out this short piece from the Event Planner’s Association about how to develop and maintain strong vendor relationships.

One takeaway: Create a visual sponsorship agreement so that vendors are seeing value in addition to hearing about it.

Here are some other great responses we got from our crew:

  • “It is ok to say no... I use to volunteer for everything and pitch in whenever anyone in the office needed help.  It is easy to get overwhelmed.  So learn to pick and choose when it is important.”

  • “I wish someone would have advised me early on to actually become a hotel guest myself at a property before I recommend - to get the full experience of their service and amenities.”

  • “Do not stress over the small things. They usually work themselves out. If they don't, you can get a discount!”

  • “Plan your brains out but there are still going to be hiccups. This doesn't mean you should try to do everything yourself, it just means you need to give clear directions and trust others.”

  • “In the midst of an event find time to eat something!”

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