The University of Manchester Goes Green with a Guidebook App for Open Days

In a world where sustainability is more critical than ever, The University of Manchester is leading by example. Faced with the challenge of reducing waste and improving attendee experiences at their Open Day events, the university made a bold shift from paper-based programs to a fully digital solution.  By leveraging Guidebook’s powerful mobile app platform, they not only eliminated 40,000 printed programs but also streamlined event logistics and saved significant staff time. Discover how The University of Manchester transformed their Open Days into a model of efficiency and eco-consciousness, offering a smarter, greener approach for universities everywhere. Let’s take a closer look at how all of this unfolded.

The Challenge: Reducing Waste While Enhancing Flexibility

The University of Manchester faced significant challenges in managing their busy Open Day events:

• Frequent schedule changes: Constant updates in the weeks leading up to the event created logistical headaches.
• Environmental impact: Printing 40,000 programs for each Open Day was not only costly but also generated waste. Once printed, these programs couldn’t accommodate last-minute changes, leading to unused stock needing recycling.
• Resource-intensive: Managing printed materials consumed time and effort, with staff dedicating hours to coordinating logistics.

The university needed a solution that was both environmentally friendly and adaptable to real-time updates.

The Solution: Use Guidebook to Build A Custom App for University Open Days

Recognizing the potential of Guidebook, the university developed a custom mobile app tailored for Open Day attendees. The app offered:

• Real-time updates: A flexible solution to accommodate frequent schedule changes.
• User-friendly navigation: Simplified event logistics with an intuitive interface.
• Sustainability benefits: Transitioning from paper to digital saved thousands of dollars and supported the university’s environmental goals.

Key Features in The University of Manchester’s Open Day App

1. Personalized SchedulesThe app allowed attendees to create custom schedules, ensuring they didn’t miss sessions or activities of interest.
2. Real-Time Notifications Push notifications kept attendees informed of schedule changes, reminders, and important updates.
3. Interactive MapsAttendees could easily navigate the campus using interactive maps, making it simpler to find venues and facilities.

Results: Going Digital to Drive Sustainability

• 38,000+ app downloads in 2023: Highlighting widespread adoption and attendee satisfaction.
• Zero printed materials: Transitioning from 40,000 printed programs to fully digital resources.
• Thousands saved annually: Significant cost savings by eliminating printing expenses.
• 2–3 hours of staff time saved daily: Streamlined operations reduced manual effort.

By embracing Guidebook, The University of Manchester achieved remarkable results and set an example for sustainable event management.

→ Get the Complete University of Manchester Case Study

Why The University of Manchester Chose Guidebook

Guidebook’s platform aligned perfectly with the university’s goals:

• Sustainability-focused: Helped achieve the university’s core strategic goal of reducing paper use.
• Customizable and user-friendly: Offered flexibility for creating a bespoke app experience.
• Proven results: Facilitated smooth transitions to digital-first events, ensuring high attendee satisfaction.
• Scalable solution: Expanded usage beyond Open Days to include self-guided tours, on-campus events, and more.

“The transition to a mobile-first strategy was remarkably smooth, and the Guidebook app received a positive response from both students and faculty members.”

How to Create a Custom University Open Day App for Your Organization

Ready to transform your Open Day events? When choosing an event app, consider:

• Customizability: Ensure the app can adapt to your specific event needs.
• Sustainability features: Look for solutions that help reduce waste and costs.
• Ease of use: Select a platform with a simple interface for both organizers and attendees.

Let Guidebook help you create a seamless, eco-friendly event experience – talk to our sales team today.