How Aggreko Leveraged Mobile Technology for Hurricane Relief

When disaster strikes, rapid response is essential — especially when it comes to mobilizing people and resources. After Hurricane Harvey caused widespread devastation in Houston, Aggreko faced the urgent task of coordinating relief efforts for both the city and its employees.  The company turned to an unexpected solution: Guidebook’s mobile app platform. With speed, simplicity, and teamwork at the heart of their strategy, Aggreko launched the “Be Together Houston” app in just three days. This case study highlights how the app transformed volunteer coordination, streamlined logistics, and empowered employees to support each other in a time of crisis. Let’s take a closer look at how all of this unfolded.

The Challenge: Rapid Volunteer Coordination in Crisis

Aggreko, a global leader in modular power and temperature control solutions, faced a unique challenge during Hurricane Harvey. With widespread flooding devastating the Houston area, including Aggreko employees' homes, the company needed to quickly coordinate relief efforts. They required a tool to:

• Mobilize employee volunteers efficiently.
• Centralize logistics for volunteer activities.
• Provide an intuitive, easy-to-access platform for communication.
• Implement the solution within days for a rapid response.

The urgency of the situation required a fast, reliable, and innovative solution.

The Solution: Use Guidebook to Build a Mobile App for Disaster Response

Aggreko was already familiar with Guidebook through its global learning program. Recognizing the platform’s versatility, the company repurposed it to develop a disaster response app, named “Be Together Houston.” Within just three days, the app was live and accessible, allowing employees to coordinate their volunteer efforts seamlessly. With the app, Aggreko transitioned from outdated mass emails to a centralized mobile platform that encouraged engagement and teamwork.

Key Features in Aggreko’s Mobile App

1. Volunteer Sign-Up and LogisticsThe app provided a streamlined way for employees to sign up for volunteer opportunities. Dates, times, and locations were clearly listed, along with logistical details like transportation and supplies needed.

   “The Be Together Houston app created an easy-to-use platform that allowed me to organize the volunteers in a very efficient way,”

   — Greg Mitchell, Aggreko’s Technician Programs Manager.
2. In-App Training CoursesThe app also included a training feature to equip volunteers with essential skills, such as removing or hanging drywall. Employees could view schedules and sign up for courses directly within the app.
3. Interact Social FeedAggreko used Guidebook’s Interact feature to foster connection among employees. The in-app social feed became a hub for sharing pictures, stories, and positive messages during relief efforts.

“Teams really came together. Even though it was a difficult state to be in, we were heartened by the positive messages in the Interact feed and could see all the good coming out of it.”

— Walter Davis, Aggreko’s Global Learning & Talent Technologies Manager.

Results: Empowering Employees to Be Together

• Speedy Deployment: The app was developed and launched in just three days, ensuring a rapid response.
• Enhanced Communication:Volunteers could easily access all necessary information in one place.
• Stronger Team Connections: Employees bonded through shared experiences, creating a positive and uplifting environment.
• Global Impact: Eyewitness stories and images from the app were shared across Aggreko’s 200 offices in nearly 100 countries.→

→ Get The Complete Aggreko Case Study

Why Aggreko Chose Guidebook for Their Disaster Response App

Aggreko selected Guidebook for its user-friendly platform, rapid implementation capabilities, and robust feature set. These elements perfectly aligned with Aggreko’s goals:

• Speed and Simplicity: The intuitive drag-and-drop interface allowed Aggreko to build and deploy the app quickly.
• Versatile Features: Tools like Interact and training course scheduling supported both logistics and team building.
• Reliability in Crisis:Guidebook’s trusted platform ensured seamless functionality during a critical time.
• Alignment with Values: The app embodied Aggreko’s core value, “Be Together,” fostering unity among employees.

“It’s reassuring to know we have a great mobile tool available to help us ‘Be Together’ in these situations,”

– Walter Davis, Aggreko’s Global Learning & Talent Technologies Manager.

How to Create a Custom Event App for Your Organization

Creating a custom mobile app doesn’t have to be complicated. Platforms like Guidebook offer the flexibility, ease of use, and speed organizations need to address unique challenges. Whether for disaster response, corporate events, or team training, a tailored app can centralize communication and enhance engagement. Ready to build your own custom app? Contact our sales team today to learn more about Guidebook’s solutions!