How ah.mi Built a Health & Wellness App to Inspire Change

Building healthy habits is hard enough—but doing it alone can make it even tougher. That’s why ah.mi was created. What started as a simple text thread between friends has grown into a thriving wellness community built around support, accountability, and lasting change.  As demand for the program grew, ah.mi needed a way to streamline its resources and keep members engaged throughout the 12-week journey. The solution? A custom mobile app that puts recipes, challenges, and motivation directly in members’ hands.  Here’s how ah.mi used technology to bring its wellness program to life.

The Challenge: Turning Inspiration Into Action

Founded by Rachel Johnson in 2019, ah.mi (pronounced “ah-mee,” inspired by the French word for “friend”) began as a text thread designed to inspire friends to live healthier lives. What started as a simple weekly text group sharing fitness challenges and healthy recipes quickly grew in popularity.  This demand sparked the creation of ah.mi as a comprehensive wellness program focused on helping women achieve lasting lifestyle changes together. Despite its growing success, ah.mi faced challenges that required a digital transformation:

• Scaling the program while maintaining its personal touch.
• Efficiently managing and distributing resources to participants.
• Keeping members engaged over the 12-week program.

The Solution: Use Guidebook to Build A Health And Wellness App

Ah.mi partnered with Guidebook to create a mobile app that would serve as a virtual hub for its wellness program. By leveraging Guidebook's intuitive platform, ah.mi transformed its offerings into a streamlined and engaging mobile experience. Key benefits of the app include:

• Centralized resources: Members can access weekly challenges, recipes, and motivational messages all in one place.
• Increased efficiency: Ah.mi's team spends less time managing content, allowing them to focus on program growth.
• Enhanced member experience: The app keeps members engaged and on track throughout the 12-week program.

"We’re more efficient now; moving to mobile has given us the ability to focus on growth and the capacity to offer more resources to our members."

— Robyn Davies, Creative Director

Key Features in ah.mi’s Health and Wellness App

1. Custom Content ListsAh.mi’s app organizes resources like healthy recipes and fitness challenges into easily accessible lists. Members can explore options such as the fan-favorite "Netflix and Chili" recipe at their convenience.
2. Push Notifications Push notifications keep members engaged by delivering weekly challenges and motivational messages. These timely updates act as a “kick in the butt,” helping participants stay on track with their health goals.
3. AnalyticsWith built-in analytics, ah.mi monitors app usage and engagement to refine its offerings. This data-driven approach ensures the program continuously meets members’ needs.

Results: A Healthier Lifestyle With Friends

• Increased engagement: Weekly notifications and group chats help participants stay motivated and connected.
• Improved efficiency: Centralizing content in the app saves the team hours of manual work.
• Member satisfaction: Participants enjoy the convenience of accessing resources anytime, anywhere.
• Scalability: The app supports the program’s growth, allowing more women to benefit from ah.mi’s wellness approach.

→ Read the Full ah.mi Case Study

Why ah.mi Chose Guidebook for Their Health and Wellness App

Ah.mi chose Guidebook for its user-friendly interface and robust features. Key reasons for the decision include:

• Ease of use:Guidebook empowers teams to create apps without coding expertise.
• Customizability: The app’s flexibility allowed ah.mi to tailor its content for maximum impact.
• Efficiency gains:The platform streamlined resource management, freeing up time for team growth.
• Member engagement:Features like push notifications kept participants motivated throughout the program.

"Making a commitment to yourself and friends, in combination with having a little kick in the butt from the ah.mi app, helps to create lasting results."

– ah.mi Founder, Rachel Johnson

How to Create a Custom Mobile App for Your Organization

If you’re looking to engage your audience with a custom mobile app, here are some tips to consider:

• Focus on user experience:Choose a platform that’s intuitive for both your team and your audience.
• Prioritize engagement tools: Features like notifications and content organization are key to keeping users connected.
• Measure success: Use analytics to track engagement and refine your offerings.

Ready to take the next step? Speak with Guidebook’s sales team to explore how we can help you create a health and wellness app that inspires lasting change. Contact Our Sales Team