Guidebook Launches Event Registration: Mobile-First Event Management from Marketing to Badging

Guidebook's leadership team unveils their evolution from mobile app platform to comprehensive event management software, with the introduction of event registration that seamlessly integrates with mobile apps, event marketing websites, and upcoming paid ticketing and badging capabilities.

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Event Industry Growth By the Numbers

• $1.2 billion industry in 2024 projected to reach $1.35 billion in 2025.
• Event planner is the 6th fastest-growing job on LinkedIn.
• 14 years of Guidebook innovation evolving from mobile apps to event management platform.
• 150+ product advisory board members from associations, education, and professional events shaped development.

What You'll Learn

In this 45-minute product launch webinar, Guidebook's leadership team (Co-Presidents Stuart Price and Pete Deluca, plus Senior Product Manager Gulner) reveal the company's transformation and new capabilities, including:

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Industry evolution: why Guidebook built registration

• Understanding the event industry's need for technology consolidation amid rising costs.
• Recognizing other platforms treating mobile as a bolt-on rather than core experience.
• Addressing unfair integration fees charged by competitors (sometimes thousands of dollars).
• Maintaining commitment to specialism in mobile while expanding end-to-end capabilities.
• Resisting "all-in-one" claims while building streamlined marketing-to-badging workflows.

Mobile-first philosophy: putting attendee experience at the center

• Why mobile technology should sit at the heart of event planning and software choices.
• Building registration that integrates seamlessly at no cost with world-class mobile apps.
• Maintaining 14 years of mobile app excellence while expanding platform capabilities.
• Creating experiences that recognize events are magical moments that bring people together.
• Ensuring no event organizer has to compromise on mobile anymore.

Free event registration (V1): live demonstration

• Creating registration pages in minutes with simple ticket configuration interface.
• Adding unlimited or capacity-limited ticket types with customizable availability windows.
• Collecting attendee data through required fields (name, email) plus optional custom questions.
• Customizing confirmation messages that serve as digital tickets in email receipts.
• Publishing live registration pages with branded colors and event details instantly.

Attendee registration experience: streamlined and trustworthy

• Completing registration forms with auto-fill options for purchasers registering themselves.
• Reserving tickets with timed checkout process to manage inventory fairly.
• Receiving confirmation emails immediately with custom messages and next steps.
• Modifying registrations on behalf of attendees when typos or changes occur.
• Resending updated confirmation tickets after organizer-initiated edits.

Registration data management: orders and insights

• Viewing, canceling, and exporting order data from centralized dashboard.
• Editing individual registrant information and resending confirmations as needed.
• Tracking registration page traffic and conversion metrics at a glance.
• Measuring marketing effectiveness through registration activity analytics.
• Monitoring ticket sales by type with real-time updates.

Integration ecosystem: marketing to mobile app onboarding

• Connecting event marketing websites to registration with floating call-to-action buttons.
• Auto-populating mobile app user lists with registrant data automatically.
• Sending app invitation emails to registered attendees for pre-event engagement.
• Enabling networking and content access before event day through mobile apps.
• Creating seamless attendee journey from discovery to registration to app adoption.

Roadmap preview: paid ticketing and badging (V2 coming June 2025)

• Adding paid event registration with Stripe payment processing backbone.
• Implementing advanced registration questionnaires and hidden sponsor tickets.
• Offering discount codes, ticket add-ons, and multiple ticket type support.
• Printing badges in advance with DIY and professional printing options.
• Scanning Guidebook QR codes for check-in, session tracking, and lead capture via mobile app.

Pricing philosophy: transparent and customer-friendly

• Offering free event registration at no cost to any event organizer (Guidebook customer or not).
• Charging small percentage fees for paid registration (standard in industry).
• Providing preferential pricing for existing Guidebook mobile app customers.
• Supporting USD and GBP currencies initially with Stripe settlement in any currency.
• Enabling direct links from existing event websites to Guidebook registration pages.

Who Should Watch This Webinar

• Event organizers seeking mobile-first registration integrated with event apps.
• Association and conference planners managing free and paid registration.
• Event professionals frustrated with registration platforms that treat mobile as afterthought.
• Organizations looking to consolidate marketing, registration, and mobile app vendors.
• Event planners wanting transparent pricing without hidden integration fees.

Real Results from Guidebook's Platform Evolution

Learn about Guidebook's commitment to the industry:

• 14 years of mobile app platform excellence serving events worldwide.
• 150+ product advisory board members shaping registration development.
• Out-of-the-box integrations with Eventbrite, Cvent, Splash, Aventri built for free.
• Completely open and free API for custom integrations with any platform.
• Award-winning support team ready to assist with platform implementation.

Featured Speakers

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Stewart Price serves as Co-President of Guidebook. He has championed mobile-first event technology for over a decade and led the strategic decision to expand into registration while maintaining Guidebook's specialism in mobile app experiences.

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Pete Banks serves as President of Technology at Guidebook. He oversees platform evolution from simple mobile apps in 2011 to comprehensive event management capabilities including content management, audience segmentation, gamification, networking, and now registration.

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Gulnaar Kaur serves as Senior Product Manager at Guidebook. She leads registration product development, working directly with the 150+ member product advisory board to ensure features address real event organizer needs from promotion through attendee onboarding.

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Key Platform Capabilities Discussed:

• Drag-and-drop content management system for mobile apps
• Advanced API for programmatic control
• Import tools and third-party integrations (Eventbrite, Marketo, Zapier)
• User segmentation and content gating
• Personalized schedules and push notifications
• Gamification (leaderboards, QR scavenger hunts, live polls)
• AI-powered networking features
• Advanced forms for surveys and continuing education quizzes