How Event Teams Use AI to Elevate Attendee Experience Before, During, and After Events

Discover how leading event teams are leveraging AI to transform the attendee experience across every phase of their events, from agenda creation to post-event content repurposing, while dramatically reducing manual workload and accelerating timelines.

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Event Industry AI Adoption By the Numbers

• 63% of event professionals are actively exploring AI implementation.
• 91% attendee adoption rate for AI-powered photo sharing at corporate events.
• 62% of attendees shared event photos on social media using facial recognition tools.
• Agenda publication timeline reduced from months to weeks using AI-powered speaker management.

What You'll Learn

In this 60-minute webinar, Michelle Wester (Global Events Lead at Davo) and Noah Chat (Founder of Speak About AI) reveal how event professionals are implementing AI strategies to enhance attendee experiences, including:

Pre-event: agenda creation and speaker management

• Using AI-powered tools to evaluate hundreds of speaker submissions in weeks instead of months.
• Setting evaluation criteria and rubrics that score sessions for audience relevance, topic originality, and speaker diversity.
• Leveraging internal sales intelligence tools to identify customer speakers proactively.
• Accelerating agenda publication to drive earlier event registration.
• Creating AI twins for events to handle repetitive FAQ queries from stakeholders.

Pre-event: marketing and content personalization

• Generating first-draft landing page copy and email campaigns 80-85% faster.
• Using AI search to identify the right talent and speakers based on social data and audience preferences.
• Quantifying celebrity speaker value through social listening and engagement metrics.
• Maintaining authentic brand voice while scaling content production across multiple events.

During event: real-time attendee engagement

• Implementing facial recognition photo sharing to increase social amplification by 62%.
• Using virtual note-taking devices to capture booth conversations and sales intelligence.
• Creating personalized attendee photo albums that drive professional content sharing.
• Deploying AI-powered networking tools to match attendees based on preferences and goals.
• Managing security, check-in, and access control through facial recognition technology.

Post-event: content creation and follow-up

• Repurposing webinar and session recordings into social clips, white papers, and micro-sites.
• Analyzing hundreds of chat comments to identify 5-10 key themes for targeted follow-up.
• Routing individualized feedback to product, sales, and customer teams for human touch.
• Creating market-ready content in 20-30 minutes instead of waiting days for design teams.
• Measuring attendee sentiment through qualitative data analysis.

Measuring AI impact across the event lifecycle

• Tracking registration patterns when agendas publish earlier.
• Comparing session satisfaction scores before and after AI-powered content curation.
• Monitoring social sharing and brand engagement metrics during events.
• Quantifying time savings across event teams and supporting departments.

Who Should Watch This Webinar

• Event managers looking to streamline speaker selection and agenda creation.
• Corporate event teams managing multiple programs across regions.
• Event professionals seeking to enhance attendee engagement and networking.
• Marketing leaders wanting to accelerate post-event content production.
• Event planners exploring AI tools without replacing human connection.

Real Results from AI Implementation

Learn how event teams using AI achieved:

• Speaker submission-to-published agenda timeline cut from months to 6-8 weeks.
• 91% opt-in rate for AI-powered attendee photo sharing at corporate events.
• 80-85% reduction in time to produce first-draft marketing materials.
• Instant consolidation of hundreds of webinar comments into actionable themes.
• Elimination of multi-week review cycles between event and creative teams.

Featured Speakers

Michelle Westhafer is Sr Director, Global Events at Docebo, a technology company focused on enterprise learning. Her team manages events across North America and Europe for internal employees, customers, and prospects, and actively experiments with AI tools to streamline processes and enhance attendee experiences.

Noah Cheyer helps run Speak About AI, a speaker bureau representing 50+ top AI experts including Amazon and Google executives and startup founders. He creates free resources for event professionals on using AI effectively, including newsletters and custom GPTs for the event industry.

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Tools and Solutions Discussed:

• SessionBoard for speaker submission management
• GetPica for facial recognition photo sharing
• Gong for sales intelligence and speaker identification
• Opus Clip and Veed.io for video content repurposing
• Zoom and ChatGPT for webinar chat analysis
• Custom AI bots for event-specific attendee assistance

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