Guidebook is pleased to announce the State of Mobile Event Technology Annual Report 2014. The Event Technology Report is based on completed surveys from more than 500 event professionals who use mobile event apps year-round for many kinds of events: ranging from 10-person meetings to 130,000-attendee conventions. The published event tech report provides an in-depth look into the benefits and concerns related to using mobile event apps, true costs and ROI, new technologies, and the primary concerns event planners are facing in 2014. Key findings include:

Event apps are highly affordable

The real cost of an event app is only 1.2% of the budget for each attendee, on average. In contrast, printing paper programs is more than 2x the cost.

Event apps are making planners better at their jobs

The #1 most important success metric for event planners – attendee satisfaction - is also the #1 value event apps deliver.

Planners are getting a return from event apps

Of respondents to whom the question applied, 91% said that their adoption of mobile event apps has produced a positive return on investment.

Eco-friendly events are a focus for most planners

Cutting back on printing and shipping is the best way to ‘go green’. 70% of respondents said it’s important for their organization to go green. 82% of those said the #1 way to go green is by reducing printing and shipping.

Event app promotion is a concern

More than half of respondents–53%–reported that they feel they are not doing enough to promote their event apps, suggesting a need for education and resources to make it easier.

Planners shared their challenges

Planners are worried that their competitors have an edge with budget (28%) and access to new tech (28%). Their most-cited overall challenges are budget (45%) followed by staff concerns (9%).

To learn more, get the 35-page State of Mobile Event Technology Annual Report 2014... it's FREE.